The MRC is a research and education organization operating It’s one of the most amusing ongoing appendage-measuring contests in media, a relic of the TV era and an example of how the fiercest battles are often fought over the most inconsequential things. Who gets more traffic: CNN or Fox News? CNN has had a huge year in the ratings. Special Report with Bret Baier and The Story with Martha MacCallum came in as fifth and sixth, in part because the hosts anchored coverage of the Democratic and Republican national conventions. Every so often, the spat between the two digital operations reemerges. The cultural impact of the coronavirus and inequality and lack of diversity in the media business broadly — and in food media specifically — have become a central topics. Get Digiday's top stories every morning in your email inbox. CNN, for its part, has long championed its large digital audience, touting homepage traffic through the Death Of The Homepage era and becoming vocally suspicious of Facebook dependence. This isn’t as alarming as it seems. Fox News averaged 2.2 million viewers during the primetime hours of 9-11 p.m. Just as programmatic changed the digital ad sales landscape by shifting power to the agencies and bigger brands, self-serve ad sales are now bringing the power back to media owners. Haplessly caught in the middle of warning PR shops, whiplashed media reporters went back to comScore for clarification, and the measurement service sided with CNN. “Almost 150,000 people are dead from coronavirus, and they still think I may be interested in writing about the fact that they have 20,000 more multiplatform unique users than last year,” joked one media reporter. As if that news wasn’t good enough, Sean Hannity’s eponymous program was the most-watched show in cable news, averaging 4.7 million viewers to attract that show’s best month ever. But the Fox News ratings also demonstrate the size and resilience of America’s audience for pro-Trump opinion, ... Like its rivals CNN and MSNBC, Fox News carried the memorial services live. (But it’s CNN). As summer began to slowly wind down last month, the Fox News Channel continued its streak of attracting the highest August primetime ratings in the network’s history while surpassing all broadcast and cable news networks in total viewers. need your help to fuel this fight. The press releases are full of charmingly meaningless information, like how CNN, a site utilizing autoplay video, broadcasts its “multiplatform video starts.” Fox’s traffic releases are full of jargon more TV than digital: the network recently said it had its “highest-rated quarter ever.” Fox nevertheless has real commitment to maintaining the feud: in its most recent release, Fox listed out six digital measurement categories against CNN… with CNN winning all six. (A Fox spokesperson denied this, saying, “There is absolutely no correlation between page views and our national ad sales business”). Nielsen’s full-year ratings for 2019 found Fox News, ESPN, and MSNBC atop the cable news networks, in that order, while CNN finished far below, at 22nd overall. ET from Nov. 25 through Dec. 1, while MSNBC averaged 1.3 million viewers during the same time period and CNN … Murdoch and his sons, the heirs to his empire, sought to modernize their various media properties and institute a more coherent digital strategy. The deluge of political ad dollars has been a boon for media companies’ businesses, setting up for a fourth quarter that’s a far cry from the spring slump. On CNN's political right, Fox News has continued its upward march in the ratings. Sign up for our NB Daily newsletter to receive the latest news. That compares to just one for MSNBC and six for Fox News. If one thing is clear, it's that when faced with a choice for cable news, Americans avoid the hack propaganda on liberal MSNBC and CNN, especially when it comes to 2020 news. As was the case in the quarterly ratings, CNN performed well in the 25-54 demographic, which is what advertisers prioritize. So corrections had to be appended to the corrections: ComScore said it “violated its policy” by commenting on how its clients parse their data. It intensified in 2002 when Fox first pulled ahead in the Nielsen ratings, the audience measurement system that underpins the TV ad market and remains dutifully covered by the media press. The MRC is a research and education organization operating under Section 501(c)(3) of the Internal Revenue Code, and contributions to the MRC are tax-deductible.
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