Fig .2. In 2019, the market for soft type sub-segment dominated the global market by producing highest revenue share, which was 60.9% and is predicted to maintain its constant growth throughout the analysis time. Expect packages to cost at least RM220 (US$56). 9.2.3.Product portfolio A. 9.1.3.Product portfolio 8.2.10.3.Market size and forecast, by type of travelers, 2019-2027 Adventurism tourism is a travel activity that includes cultural exchange, activities in the nature, and physical activity. Im holding my breath: What will happen if the Supreme Court blocks Bidens student-loan forgiveness plan? Is it located in an area of natural beauty? 1.4.2.Forecast parameters, 2.1.360 summary 4.2.2.Comparative market share analysis, 2019 & 2027, 4.3.1.Market size and forecast, by region, 2019-2027 8.4.5.Market size and forecast, by country, 2019-2027 7.4.2.Comparative market share analysis, 2019 & 2027, 8.1.1.Market size and forecast, by Type, 2019-2027 It divides an overall analysis into internal issues - strengths and weaknesses) and external issues (opportunities and threats). They lack a personalized customer service experience. The company also introduced new trips through Tailor Made USA itineraries category. It means that your product should be unique and catchy. Report Summary: It especially relates to those that involve risk, or requires extensive planning. 8.2.10.5.Comparative market share analysis, 2019 & 2027, 8.2.11.1.Market size and forecast, by Type, 2019-2027 The review of tourism development strategies of many gminas, powiats and wojewdztwos, however, shows that the application of this analysis to the strategic management of tourism destinations leads to a number of problems and methodological mistakes. 8.3.11.5.Comparative market share analysis, 2019 & 2027, 8.3.12.1.Market size and forecast, by Type, 2019-2027 The ancient temples in India and Thailand, the Great Wall in China, the Egyptian Pyramid, K-2 in Pakistan, Himalayas mountain, ruins of ancient Greeks, Stonehenge in the UK, and many other places around the world are a cultural heritage that attracts thousands of tourists every year. 3.2.Key takeaways, 3.2.1.Top investment pockets If it can attract the attention of customers, then it would sell in the market. This is a loss of over $1000 per month just because of gender! Best Overall: G Adventures. Whether you are looking for the next travel brand in Costa Rica to feature, or traveling to Costa Rica, Tropical Escapade delivers above and beyond, Global Adventure Theme Park 2020 Market Top Key Vendors - Adventure Park Usa, Sh , Adventure Theme Park Market 2020 Its different everywhere. Three different SWOT Analysis templates specific for a Adventure Travel Agency. The pandemic of COVID-19 has had an undesirable impact on the, Analyst The objectives of Singapore is to triple the tourism receipts to US$ 30 Billion, doubling visitor arrivals to 17 Million, and creating an additional . Further, rising number of online travel agents due to growth in the number of independent/solo travelers is anticipated to accelerate the market growth in the coming years. 8.1.9.4.Market size and forecast, by age group, 2019-2027 According to United Nations World Tourism Organization (UNWTO), international tourist arrivals worldwide reached about 1.1 billion and adventure tourism has increased by 5.0% in 2019 compared to that in 2018. The traditional SWOT looks at Strengths and Weaknesses of a business (internal factors) and tries to thereby ascertain the relationship with Opportunities and Threats (factors external to the agency). Best for Nature: Natural Habitat Adventures. The report provides information on market trends and development, growth drivers, technologies, and the changing investment structure of the Global Total Ankle Replacement Market. 5.1.2.Comparative market share analysis, 2019 & 2027, 5.2.1.Market size and forecast, by region, 2019-2027 8.2.4.Market size and forecast, by age group, 2019-2027 8.1.7.4.Market size and forecast, by age group, 2019-2027 Owing to this factor, the European market is anticipated to witness accelerating growth.The key players operating in the global industry include G Adventures, Butterfield & Robinson Inc., Abercrombie & Kent USA, LLC., MTSOBEK, Intrepid Group, Recreational Equipment, Inc., Austin Adventures, Topdeck Travel Limited, ElderTreks, and Lindblad Expeditions. You have got no other choice, but to obey the law. Different companies have various packages, and it pays to enquire with different companies in . 8.2.9.5.Comparative market share analysis, 2019 & 2027, 8.2.10.1.Market size and forecast, by Type, 2019-2027 2.2.Type trends Philippines is rich in biodiversity. 9.2.5.SWOT analysis, 9.3.1.Business overview The objective would growth of the tourism industry. Its because traveling convenience is also a very important aspect of the tourism industry. Additionally, this analysis helps organizations identify potential threats, identify market opportunities and devise strategies to take advantage . The report provides information on market trends and development, growth drivers, technologies, and the changing investment structure of the Global Hybrid Adhesives and Hybrid Sealants Market. 8.2.5.Market size and forecast, by country, 2019-2027 Given that the usual objective of entrepreneurs is return on investment, it can assist in the preparation of a plan to that end.In the case of destinations, SWOT is often used to help define the strategic positioning of the tourism cluster and its policy and . The Intrepid Foundation declared that over the next two years, it will aid in WWF-Australias project to protect the Antarctic Giants with a funding of $150,000. The tourism industry has added approximately 580.7 billion US dollars to the US economy alone. Adhering to these aspects, adventure tourism has interested people from all walks of lives. It is indeed the very lap of nature. If youre new in this field of the hospitality industry, selecting an unusual spot and building it has growth potential. Islands of Adventure is one of the leading brands in the tourism and hospitality sector. 9.6.5.SWOT analysis, 9.7.1.Business overview 8.3.7.4.Market size and forecast, by age group, 2019-2027 Best for Women: Adventures in Good Company. Some of the key players profiled, Lawn Garden Robot Market to See Massive Growth by 2029 | Honda Motor, FarmBot, F , Worldwide Lawn Garden Robot Market In-depth Research Report 2022, Forecast to 2029 is the latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities, and leveraging strategic and tactical decision-making support. Some cultures are open and moderate that theyre willing to accept any good new thing. 8.2.9.2.Market size and forecast, by activity, 2019-2027 9.4.5.SWOT analysis, 9.5.1.Business overview 3.3.4.Threat of substitutes 8.2.10.4.Market size and forecast, by age group, 2019-2027 8.1.7.2.Market size and forecast, by activity, 2019-2027 Does your business share a story with an iconic attraction? According to McNeely (1998) and Mbaiwa (2003), tourism is known as the largest growing industry especially in the area of job creation, improve quality of life to host community, improving local economy and many more (Mochechela, 2010).This is because tourism industry is one of the largest industries where host resident can get the economic 8.3.11.2.Market size and forecast, by activity, 2019-2027 Adventure Tourism Market Demand Analysis (2017 to 2021) Vs Market Outlook (2022 to 2032) The global demand for adventure tourism market is projected to increase at a CAGR of 16% during the forecast period between 2022 and 2032, reaching a total of US$ 1,484.01 Billion in 2032, according to a report from Future Market Insights (FMI). 8.4.6.Comparative market share analysis, 2019 & 2027 Adventure Tourism Market, by Type of Traveler: 20 30 years age group generated for major industry size in 2019. 8.1.9.2.Market size and forecast, by activity, 2019-2027 Publisher's "Global Adventure Tourism", report provides insight into key adventure tourism trends and the demands of adventure tourists. Consumption, import/export analysis, material prices, and upstream and downstream value chain analysis are some indicators utilized to estimate each country's market position. 8.1.6.Comparative market share analysis, 2019 & 2027, 8.1.7.1.Market size and forecast, by Type, 2019-2027 Key Players in the Global Adventure Tourism Market: Product launches and R&D investments are some of the common strategies followed by key players, The intensity of rivalry in the market is, 4.1.1.Market size and forecast, by region, 2019-2027, 4.2.1.Market size and forecast, by region, 2019-2027, 4.3.1.Market size and forecast, by region, 2019-2027, 5.1.1.Market size and forecast, by region, 2019-2027, 5.2.1.Market size and forecast, by region, 2019-2027, 5.3.1.Market size and forecast, by region, 2019-2027, 6.1.1.Market size and forecast, by region, 2019-2027, 6.2.1.Market size and forecast, by region, 2019-2027, 6.3.1.Market size and forecast, by region, 2019-2027, 6.4.1.Market size and forecast, by region, 2019-2027, 7.1.1.Market size and forecast, by region, 2019-2027, 7.2.1.Market size and forecast, by region, 2019-2027, 7.3.1.Market size and forecast, by region, 2019-2027, 7.4.1.Market size and forecast, by region, 2019-2027, 8.1.1.Market size and forecast, by Type, 2019-2027, 8.1.7.1.Market size and forecast, by Type, 2019-2027, 8.1.8.1.Market size and forecast, by Type, 2019-2027, 8.1.9.1.Market size and forecast, by Type, 2019-2027, 8.2.1.Market size and forecast, by Type, 2019-2027, 8.2.7.1.Market size and forecast, by Type, 2019-2027, 8.2.8.1.Market size and forecast, by Type, 2019-2027, 8.2.9.1.Market size and forecast, by Type, 2019-2027, 8.2.10.1.Market size and forecast, by Type, 2019-2027, 8.2.11.1.Market size and forecast, by Type, 2019-2027, 8.2.12.1.Market size and forecast, by Type, 2019-2027, 8.3.1.Market size and forecast, by Type, 2019-2027, 8.3.7.1.Market size and forecast, by Type, 2019-2027, 8.3.8.1.Market size and forecast, by Type, 2019-2027, 8.3.9.1.Market size and forecast, by Type, 2019-2027, 8.3.10.1.Market size and forecast, by Type, 2019-2027, 8.3.11.1.Market size and forecast, by Type, 2019-2027, 8.3.12.1.Market size and forecast, by Type, 2019-2027, 8.4.1.Market size and forecast, by Type, 2019-2027, 8.4.7.1.Market size and forecast, by Type, 2019-2027, 8.4.8.1.Market size and forecast, by Type, 2019-2027, 8.4.9.1.Market size and forecast, by Type, 2019-2027, The potential risks involved in the adventure tourism market are unpredictable climate changes, cultural & language loss, habitat loss, & erosion. 9.4.2.Financial performance Its very difficult to get a tourist visa for different countries. The market Study is segmented by key a region that is accelerating the marketization. 8.3.8.4.Market size and forecast, by age group, 2019-2027 They pay low wages to their employees and dont invest resources in training and development. 8.4.7.3.Market size and forecast, by type of travelers, 2019-2027 These factors are accelerating the young age travelers to gain much excitement by stepping out from comfort zones, which is predicted to fuel the industry growth in the forecast time. In the tourism sector, several authors have used the SWOT analysis to understand better the challenges the tourism sector faces at different levels, including the environmental side [15-19]. https://www.precisionreports.co/enquiry/request-sample/22377540, https://www.precisionreports.co/enquiry/pre-order-enquiry/22377540, https://www.precisionreports.co/enquiry/request-covid19/22377540, https://www.precisionreports.co/TOC/22377540, https://www.precisionreports.co/purchase/22377540, Global Adventure Tourism Industry Research Report 2023, Competitive Landscape, Market Size, Regional Status and Prospect, Adventure Tourism Market Regional Outlook and SWOT Analysis with Market Size Estimates for Enhanced Growth 2023-2028. 8.2.12.2.Market size and forecast, by activity, 2019-2027 Step back from your business and carefully scrutinise what your customers really want. 6.2.2.Comparative market share analysis, 2019 & 2027, 6.3.1.Market size and forecast, by region, 2019-2027 Theres a perception among the public that the hospitality industry is very costly. The tech development and progress that we see in different fields like transport, hotels, and luxury are all moving in a different direction. 8.3.10.2.Market size and forecast, by activity, 2019-2027 Here to access our comprehensive analysis of the. The potential risks involved in the adventure tourism market are unpredictable climate changes, cultural & language loss, habitat loss, & erosion. If theyre able to provide a unique customer experience, they can excel in it. . Click Starting from Cartagena and all the way to Panama City, it will explore the South American coast. This category covers culinary tours and inspiring wine tours in Sonoma and Napa valleys, national parks in California, Arizona and Utah and wildlife experiences in Wyoming and Alaska. As Ive discussed earlier that the tourism industry works in collaboration with other businesses as well. Having considered areas for potential standout, the B&B owner decides to explore how to develop links with activity providers in the local area and resolves to start making better us of social and digital channels. The employees satisfaction level is very low in this field. In February 2020, Intrepid Group, an adventure travel company, partnered with WWF-Australia in order to support Antarcticas marine life. HTF Market Intelligence Consulting Pvt. help kick start the discussion with the Sri Lanka's tourism cluster. This is supposed to be an exhilarating 8-day expedition. A SWOT analysis helps you: build on strengths ( S) minimise weakness ( W) seize opportunities ( O) counteract threats ( T ). As per the World Travel and Tourism Council (WTTC), the number of adventure travelers has drastically declined due to the global lockdown and travel limitations. It often leads to the creation of more jobs, helps create specialized services to cater to this sector, and even result in other industries being created on account of tourist interest, e.g. Following are greatest threats to the tourism industry. For further information on this report, please Request a Sample Copy of "Global Adventure Tourism Industry Research Report 2023, Competitive Landscape, Market Size, Regional Status and Prospect" Here. In the context of sustainable tourism, a SWOT analysis can thus be a useful tool for prioritizing concerns and identifying future management strategies (Reihanian et al., 2012 ). 8.4.8.3.Market size and forecast, by type of travelers, 2019-2027 Its because the work pressure is very high during the season, and pay is very low. Due to these aspects, more people are becoming interested in adventure tourism. 8.2.2.Market size and forecast, by activity, 2019-2027 Family sub-segment held an evident market share in the past years, it accounted to $168,069.8 million in 2019 and is anticipated to generate $555,461.2 million revenue by 2027. Adventure travel operators are focusing on virtual reality, in order to offer tourists with realistic visual experience of adventure activities and natural surroundings. 8.3.12.3.Market size and forecast, by type of travelers, 2019-2027 8.3.12.5.Comparative market share analysis, 2019 & 2027, 8.4.1.Market size and forecast, by Type, 2019-2027 Become more independent It means that you have to bring different businesses to the table to work for the same common goal. 9.7.4.Recent strategic moves & developments 3.8.Market value chain analysis Swot analysis of travel and tourism industry. The purpose of tourism is to refresh your mind by changing the environment, away from home, business, and work environment. A new product or service always has growth potential. The goal of tourism and traveling is to change the environment of your home, work, and office. In addition, it is a great escape for urban citizens. The Report Takes 2020 As The Base Year And Considers A Wide Range Of, Adventure Theme Park Market Research Capital expenditure, SWOT Analysis includin , AMA published a new study on the Global Adventure Theme Park Market exclusive insights, Opportunities and revenue size estimation and growth factors. It gives the impression of a safe environment. 8.3.7.3.Market size and forecast, by type of travelers, 2019-2027 A country with a strong infrastructure of roads, railways, and airports would attract more people. 9.1.4.Recent strategic moves & developments 8.2.11.4.Market size and forecast, by age group, 2019-2027 9.7.2.Financial performance The global adventure tourism market size was over $609,000.0 million in 2019 and is further anticipated to reach $1,796,243.8 million by 2027. In November 2019, Topdeck Travel Limited, a global Australian travel brand, appointed Lab, a unit of the Lab group of agencies, to revamp its digital platform. 1.3.Forecast model, 1.4.1.Assumptions The global adventure tourism market players are Butterfield & Robinson Inc., MTSOBEK, Recreational Equipment, Inc., Topdeck Travel Limited, Lindblad Expeditions, ElderTreks, Austin Adventures, Intrepid Group, Abercrombie & Kent USA, LLC. Inbound expenditure is forecast to grow on average 3.5 percent per annum and reach $39 billion by 2022-23. It is used to analyze the external and internal environments of an organization, assessing its capabilities and limitations. The employees turnover rate is very high in the tourism industry. Kickstart 2022 with a SWOT analysis. For instance, the New Year festival in China, the colors of Holi in India, American Orgi, and wild bull race in Spain, Pamplonas festival, and many other festivals. tourism activity, on the other hand, with regard to a destination (region, area, country) the SWOT analysis must be done also for the tourism enterprise and product by considering some elements (see table 1). As travelers seek new and different experiences, adventure tourism continues to grow in popularity. 8.2.7.2.Market size and forecast, by activity, 2019-2027 SWOT is an acronym for " S trengths, W eaknesses, O pportunities, and T hreats". Thus, sustainable tourism should: 1) Make optimal use of environmental resources that constitute a key element in tourism development, 8.3.3.Market size and forecast, by type of travelers, 2019-2027 9.6.3.Product portfolio It involves travel and exploration with a certain degree of risk and it may require physical strength and special skills. Dairy Farms SWOT Analysis. Cultural heritage and historical places are the main centers of attention for many tourists. A SWOT analysis tool is one of the most effective business and decision-making tools. 8.1.2.Market size and forecast, by activity, 2019-2027 8.2.10.2.Market size and forecast, by activity, 2019-2027 Global Adventure Tourism Market Size was estimated at USD 1420.56 million in 2021 and is projected to reach USD 5621.71 million by 2028, exhibiting a CAGR of 21.72% during the forecast period. Uttarakhand Tourism : A Swot Analysis Abstract Uttarakhand is a land which is bestowed with natural grandeur at its best - picturesque locations, snow capped mountains, lush green valleys, a cool climate and hospitable people. -cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability. Asia-Pacific region market was the second highest contributor to the market. 8.2.11.5.Comparative market share analysis, 2019 & 2027, 8.2.12.1.Market size and forecast, by Type, 2019-2027 Should we cut my sister out of the family inheritance. Contact Us | Privacy Policy | Terms of Service, Enough Resources to Produce Quality Products, Personalized Service with Unique Experience, Limited Professional Institution for Tourism, Kotlers Five Product Levels Model Definition,, What is an Augmented Product? SWOT analysis assesses. 8.3.11.4.Market size and forecast, by age group, 2019-2027 Himachal Tourism : A Swot Analysis S. Rishi, B. Giridhar Published 10 April 2007 Business Himachal Pradesh is a land which is bestowed with natural grandeur at its best picturesque locations, snow capped mountains, lush green valleys, a cool climate and hospitable people. The tourism industry is a combination of many sub-industries like Travel companies, hotels and restaurants, lodging, transport business, attraction, and many other small businesses. Strengths and Weaknesses are often restricted to company's internal - resources, skills and limitations. Tourism results in expansion of the mind and adventure of the soul; it promotes peace and amity in this strife torn world; it is an exercise in deontology to conserve the resources; an environmental pilgrimage; and can also work for the benefit of the poor and the destitute. Easy to Use MS Excel 3 Year Financial Model with Instructions. This factor is directly influencing families to go explore adventure travel. 9.9.2.Financial performance These factors are anticipated to propel the growth of the adventure tourism market in the analysis period. SWOT Analysis of Tourism Industry - Kavishka by Kavishka Rupesinghe Edit this Template Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. 1.1.Desk Research The Australia adventure tourism market size was valued at $22,370 million in 2019 and is estimated to reach the market value of $33,519 million by 2027, grow at a CAGR of 21.0% from 2021 to 2027. To Know How Covid-19 Pandemic will Impact this Industry -https://www.precisionreports.co/enquiry/request-covid19/22377540. Huge demand for land-based activities such as cycling tours, trekking & wildlife safaris among the all age groups is significantly propelling the market growth in the forecast years. We can safely say that it lacks innovation and creativity. Competitive Landscape:Leading Players in the Adventure Tourism Industry: To preserve their position, these big corporations relied on primary growth tactics such as product portfolio expansion, current trends, financing, mergers and acquisitions, partnerships, new product invention, and geographical development. For instance, adventure travel operators are focusing on virtual reality to offer realistic visual experience of adventure activities and natural surroundings. There are very few institutes that provide professional training for tourism. It involves travel and exploration with a certain degree of risk and it may require physical strength and special skills. 3. 8.4.4.Market size and forecast, by age group, 2019-2027 9.10.2.Financial performance 3.4.2.Restraints Maximize its response to opportunities. A. Such openness attracts a lot of people towards it. In 2019, the tourism industry along with the travel business single-handedly added 2.9 trillion dollars to the worlds economy. Such initiatives are predicted to produce vast prospects for the adventure tourism market growth in the forecast years. mountaineering classes for beginners in French Alps. 808 certified writers online. Here, North America Orthopedic Implants Market, North America Chlorinated Paraffin Market, North America Patient Centric Healthcare App Market, 2023 Research Dive. The SWOT analysis results indicated that the adventure tourism organized on the island of Bunyonyi by the local Pygmy community can be regarded as an example of good practice. 3.3.5.Competitive rivalry in the market, 3.4.1.Drivers This Adventure Tourism Market Research Report offers a thorough examination and insights into the market's size, shares, revenues, various segments, drivers, trends, growth, and development, as. 8.2.8.3.Market size and forecast, by type of travelers, 2019-2027 4.3.2.Comparative market share analysis, 2019 & 2027, 5.1.1.Market size and forecast, by region, 2019-2027 Uttarakhand has immense tourism potential; a potential that it must leverage and TUI Travel PLC is organized through the merger between TUI Tourism & First Choice Holidays PLC on 3 September 2007 and listed as "TT" on the London stock exchange in FTSE100. COVID-19 Effect on Adventure Tourism Market: Escalating interest to exploring new destinations is a major driving factor for the growth of the adventure tourism market. Most of the businesses and companies in the tourism industry use conventional marketing strategies. Very few of them provide quality services to their clients. If you establish a place free from plastic and zero carbon emission. 8.3.9.2.Market size and forecast, by activity, 2019-2027 SWOT Analysis and Strategies to Develop Sustainable Tourism in Bangladesh. The Adventure Travel Trade Association defines it as a tourist activity that includes physical activity, cultural exchange, or activities in nature . on most industries. 8.2.8.2.Market size and forecast, by activity, 2019-2027 Remember, price is rarely the only reason people buy. Threats Political constraints and lack of international acceptance of Syria as tourism destination Risks of conflict and instability in the region Displacement of local handicrafts by imports from China, India, and Pakistan For instance, in May 2020, Abercrombie & Kent expanded their offering in the Alaska and American West by adding 6 new tailor-made adventure trips and 2 new great American road trips. Teslas stock falls 5% as Elon Musks Master Plan 3 is short on details about both cars and finances, Saturday Night Live star Chloe Fineman says Lorne Michaels gave her the best financial advice, What's next for bonds in 2023 after the worst year in history. The third section consists in a SWOT analysis to assess all the strategies elaborated so far to develop tourism in Albania, their efficacy or deficiency. If a tourist spot has luxury hotels, its good for business and rich people. analysis. The Adventure Tourism Market Report has 102 pages and has a detailed table of contents, a list of data, tables, and charts, along with an in-depth analysis. To explore more about adventure tourism market, get in touch with our analysts here. Theres no coherence among all of them. Going on an adventure travel trip not only brings a sense of accomplishment, but it also boosts your self-confidence. The growth of soft adventure sub-segment is by the virtue of lower risk rates and minimal experience requirement. Often we hear people complaining about their bad experience that they had with the different traveling agencies. For most purposes these four concepts can be used in their common sense: 'Weaknesses' are characteristics of the object of the study, usually ongoing and internal, and which will hinder development in the desired direction. 1.2.Real time insights and validation These factors are predicted to hinder the growth of the adventure tourism industry growth in the forecast years. The soft adventure travel will considerably gain popularity in the coming 10 years as young people who have experienced soft adventure travel tend to opt for it time and again. Himachal Pradesh is a well known state for adventure tourism including para gliding, hang gliding, White Water River rafting and. 9.9.4.Recent strategic moves & developments With this view this study was an effort to identify the strengths, weaknesses, opportunities and threats of tourism . The Europe region registered as the most significant benefactor in past years and is estimated to continue its command during the forecast time. Theyre moving around, meeting with different, and enjoying the company of their friends and relatives. Visit a quote page and your recently viewed tickers will be displayed here. Review, Click 8.1.9.3.Market size and forecast, by type of travelers, 2019-2027 Hybrid Adhesives and Hybrid Sealants Market to Witness Huge Growth by 2029 | Hen , Global Hybrid Adhesives and Hybrid Sealants Market Growth 2023-2029 is the latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities, and leveraging strategic and tactical decision-making support. 8.1.9.5.Comparative market share analysis, 2019 & 2027, 8.2.1.Market size and forecast, by Type, 2019-2027 8.4.8.2.Market size and forecast, by activity, 2019-2027 9.7.1.Business overview 8.3.7.4.Market size and forecast, by age group, 2019-2027 Best for Women: Adventures good. Good company your business and decision-making tools in Bangladesh often restricted to company & # x27 s! 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